5 Ways Coachella Marketed Itself To An $82.4m Music Paradise

Coachella has skyrocketed to success since the inaugural music festival in 1999. Key elements such as graphic design and diverse musical line-ups have attracted the masses.

Below are ways Coachella has been able to become successful in the past years.

1. Implementing Graphic design and Branding That Is Clearer Than The Palm Springs Skies

It’s the small graphic design details that create hype around the festival and encourage attendees to share their excitement on social media.

2. Fashion Marketing Has Become Synonymous With Coachella

3. Using Technology To Push Boundaries and Strengthen Brand

4. Fashion Influencer and Celebrity Partnerships

Coachella’s perfect branding is due to their budget, courtesy of sponsors and record-breaking ticket sales. Money may not be able to buy you happiness, but it can definitely buy you a remarkable brand identity.

5. Diverse and Inclusive Environment

With its clever artist selection, marketing by their graphic design tools, Coachella establishes an inclusive atmosphere where everyone is welcomed, no matter their music preference. The result is a wider target audience to generate buzz through word-of-mouth.

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Branding Los Angeles is a graphic design Los Angeles company that has many years of experience helping companies improve their branding. To get more information about our company, contact us at (310)479–6444. Make sure to follow us on Facebook and Twitter to stay updated with the latest news!

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Branding Los Angeles is a powerful, multicultural marketing agency providing award-winning services in Strategic Branding, Marketing and Communications, and PR.

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Branding Los Angeles

Branding Los Angeles is a powerful, multicultural marketing agency providing award-winning services in Strategic Branding, Marketing and Communications, and PR.